Growing Businesses in the (SME) Small to Mid-Size Enterprise Space
Do You need to Create a New Brand or Re-Branding Your Business
You better be the first to understand if your “BRAND is Not Working”… because if you get a customer telling you, that would be the worst feedback you can receive.
Yet, every single day mediocre products outperform outstanding products. I have seen average professionals outperform great professionals and okay services outperform superior services.
Say it isn’t so, how does this happen? It’s happening because business owners are drinking their own Kool-aid… STOP the insanity!
The reality is, whether your brand is bad in a big way, a little, or not at all, there is no other options. Owners think they decide what their brand is and that’s it’s not the case. The customer decides and they let you know with their pocket book.
Hello I’m Bobby Richardson and I have had an awesome career of working with and around many iconic companies. During my years as a Marketing Executive at Apple, I saw firsthand, Steve Jobs in his genius way, position the Apple brand in short concise statements… it was amazing to witness.
I took “Best Practices” learned in my years at Apple, IBM and other iconic companies including Disney, Coca Cola, RitzCarlton and Nordstrom to name a few. My experiences with these industry leading companies taught me what works and what does not. Today, I really enjoy helping business owners Brand-Different while teaching them to reject ordinary and embrace EXTRAORDINARY.
Maybe it's time to have a conversation!
Unless you don't mind your competition taking your potential Customers
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