Growing Businesses in the (SME) Small to Mid-Size Enterprise Space
Education Consulting Services
From Private & Specialty Schools, to Colleges and Universities
I worked with a private University that was struggling to design a "Marketing Strategy" to attract more new students...with little or no forethought.
The team understood one thing - they needed to communicate to their target audience, potential students, on sites they frequented. Awesome start!
So, the team just started posting with very little success. The reason behind this failure was that the team was not listening to what the students had to say or what was currentlytrending. They were shooting at a moving target in the dark. By listening to other school’s approach to this it helped us to see what was working for others.
Listening was their biggest problem! I gave them a homework assignment over the weekend. They returned on a Monday with a different "Mindset" and started to think like a student and not a marketer.
Needless to say, this paradigm shift in mindset helped us achieve our goals using the strategies outlined in our overall marketing blueprint.
Maybe it's time to have a conversation!
Unless you don't mind your competition taking your patients
Other areas we are really good at doing